The first single-use plastic reduction solution and certification for businesses

Our SUPER® technology helps businesses calculate their Single-Use Plastic Footprint, reduce it, and get certified for it.  The process is easy, quick, and scalable.

SUPER® offers three tiers of certification: Bronze, Silver, and Gold.

In addition, our data-driven procurement platform connects supply and demand for vetted alternatives to single-use plastics.

This is SUPER®!



Plastic Pollution has reached alarming proportions. Plastics production surged to 450 million tons a year in 2017, and it is expected to double over the next 20 years. Half of plastics produced are single-use, designed to become garbage; a staggering 32% of which escapes collection to become plastic pollution. According to the World Economic Forum, the world’s oceans will contain more plastic than fish by 2050. We all inhale and eat hundreds of microplastics daily, and nearly all humans, newborns included, test positive for the hazardous plastic additive BPA.



New and inevitable rules of the game for businesses mean single-use plastics must be eliminated or significantly reduced.

Governments, corporations and organizations all over the world have pledged to transition to a Circular Economy, and are passing aggressive legislative measures to eliminate or reduce single-use plastics.

The transition might be daunting, but major cost savings and market advantage await those businesses with the courage to lead.

We are here to help you turn challenge – and mandate – into opportunity, savings, and competitive edge.

Become a SUPER® certified business


Through environmental and financial assessment and research, SUPER® helps businesses and organizations make sense of their single-use plastic footprint, while advising on actionable pathways towards alternatives that could save you save money and enable you to become SUPER® certified.



People seeking to reduce plastic in their lives


Consumers would switch brands to support a cause they care about

Savings per employee/year when switching to plastic-free hydration

Paid yearly by US businesses to dispose of plastic waste


1)  Contact us today at +1 415 SUPER 19 or by email at

2)  Join SUPER®, and activate your team around single-use plastic reduction.

3)  Engage, learn, and get your SUPER® assessment results.

4)  If you qualify, become SUPER® Certified.

As a SUPER® Certified business you get:

1) Recognition as a business that leads the effort to stop plastic pollution.

2) Differentiation from competitors.

2) Significant cost savings. 

4) The official SUPER® Certified Seal on your web channels, documentation, etc.



SUPER is a Core Member of the Break Free from Plastic Coalition
Finalist, Plastic Data Challenge. Voted “most likely to take over the world”

SUPER® Organizations include:


Over 10 years of SUPER® experience

We are a nonprofit using the power of business to deplastify the world.
Our mission is the global and systemic elimination of single-use plastics.

We bring together over 10 years of passionate leadership and expertise in Single-Use Plastic Elimination and Reduction.


Leadership team:

Manuel Maqueda

Manuel Maqueda

Co-founder and CEO

Manuel Maqueda is a plastic pollution remediation pioneer and expert. Manuel co-founded Plastic Pollution Coalition, El Plástico Mata and Le Plastique Tue, and co-founded and co-produced iconic plastic pollution film Albatross. Manuel teaches Applied Circular Economics at Harvard’s Sustainability Graduate Program –previously he created and taught UC Berkeley’s Circular Economy Online Course. Manuel holds a MS in Economics and a Juris Doctor degree, and is a seasoned social entrepreneur.

Molly Moore

Molly Moore


Molly Moore is a sustainability consultant and leader helping organizations reduce environmental impacts across private and NGO sectors. She holds an MBA in Sustainable Systems and a Certificate in Energy Solutions from Pinchot University / Presidio Graduate School, and is a U.S. Zero Waste Business Council Associate.  As a former REV Sustainability Circle Coach, Molly has an extensive track record helping companies become more sustainable while saving money.

Tracy Wilson

Tracy Wilson

Co-founder and COO

Tracy Wilson has more than 25 years’ experience in the flex office/coworking industry. She is a partner in Pacific Workplaces, a regional serviced office provider in Northern California and Nevada and is on the management team of CloudVO, a global network of touchdown officing providers that supports mobile workers and entrepreneurs. Tracy has a BA in History from UC Santa Barbara and is a licensed real estate broker in the state of California.

Advisory board:

Nishant Bagadia

Nishant Bagadia


Nishant Bagadia is Vice President of Business Development and Product Alliances at Salesforce. Formerly he was Director of Social Impact at Schaffer & Combs.

Michael Besançon

Michael Besançon


Michael Besançon was Senior Global Vice President of Purchasing, Communications and Distribution at Whole Food Markets. He serves on the Board of Directors of Patagonia, and of the Regenerative Organic Certification.

Itziar Castello

Itziar Castello


Dr. Itziar Castello, PhD. is Associate Professor at Surrey Business School in the UK. Itziar consults, researches and lectures on how businesses lead change towards more sustainable practices.

Ahmed Rahim

Ahmed Rahim


Ahmed Rahim is the co-founder of OSC2, a working group of sustainable brands CEO’s. Ahmed is the co-founder of Numi Organic Tea and of the Numi Foundation.

Malcolm Hobbs

Malcolm Hobbs


Malcolm Hobbs helps startups grow and raise venture capital. Malcolm has extensive marketing and business development experience, including as a SVP at companies such as Oracle and Apple.


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