Deplastify

your business

and become SUPER®

Let us help you eliminate single-use plastics. You will have a measurable impact while saving money, and engaging your employees and customers.
Let us help you be SUPER®

A SUPER PROBLEM

This picture of an Albatross feeding her chick plastic mistaken as food explains why we do what we do. Plastic pollution and microplastics contaminate our food, our drinking water, our oceans, our rain, our soil, and all ecosystems, while plastic chemicals are found in the blood of our newborn babies. Unless we take action, there will be more plastic than fish in the ocean by 2050(*).

REQUIRES

A SUPER

SOLUTION

The SUPER® Certification is:

Upstream

Requires elimination at source (from procurement).

Systemic

No bioplastics substitutions are allowed.

Rigorous, yet accessible

Progressive tiers and elimination areas make change actionable and satisfying.

Data-driven

We’ll give you awe-inspiring metrics of impact –and business metrics too.

SECTORS

Workspaces

SEE MORE

Hospitality, Travel and Transportation

PILOT PHASE, PLEASE CONTACT US

Food Service and Retail

PILOT PHASE, PLEASE CONTACT US

IN DATA

WE TRUST

We rely on solid environmental and business data to demonstrate real impact.

$13B

economic damage to marine environment by single-use plastics per year (contamination to land, air, and fresh water not included).

$34B

spent by businesses in single-use plastics per year, resulting in 10M tons of waste costing $480M to landfill per year, U.S. only.

paid by U.S. businesses in waste management fees just to dispose of single-use plastics, per year.

$12B

Societal cost of plastic, healthcare costs included, estimated at US$3.7 trillion per year -greater than the GDP of the UK

$3.7T

62%

of CEO’s in the U.S. plan to adopt a circular economy framework

58%

of people in the U.S. are trying to reduce the amount of plastic in their lives

of consumers need proof that sustainability claims are real – 90% would switch brands to support a cause the care about

50%

85%

Cost savings of reusable metal vs. singleuse plastic utensils in first year - with increased savings after the first year.

75%

Cost savings in event signage, badges, and guest hydration after implementing SUPER® Bronze event program

80%

Cost savings of refillable vs. disposable whiteboard markers. Similar savings for tank printing vs. disposable cartridges

$320

Savings per person and year when switching to filtered water vs. bottled water.

IT’S SUPER EASY

Get started today

1

Discovery

  • Take Initial Baseline Assessment
  • Get results and insights
2

Sprint

  • Set Goals & Plan
  • Engage & Reduce
  • Measure & Iterate
3

Certification

  • Second Assessment
  • Certification

We are a nonprofit using the power of business to deplastify the world. Our mission is the global and systemic elimination of single-use plastics.

Your charitable donations are essential to us and will go directly to fulfilling our mission. Please consider making a one-time or recurring donation today.

AND IT’S ALREADY

WORKING

8.6

millon pieces of plastic eliminated

80

tons of plastic eliminated

3,500

employees engaged

SOME OF OUR CLIENTS

THANKS TO A

SUPER TEAM

CORE TEAM

Manuel Maqueda

Co-founder and CEO

More info

A pioneer, and expert, and a thought leader in plastic pollution since 2009, he has co-founded a number of landmark organizations and initiatives in the field. Manuel teaches Applied Circular Economics and Regenerative Economics at Harvard University’s Division of Continuing Education, and sits on the Strategic Foresight Board of the Circular Economy Alliance.

Tracy Wilson

Co-founder and COO

More info

An entrepreneur and an operator in the coworking / flexible office sector, Tracy brings three decades of business acumen at the intersection of Sustainability and workspaces. Passionately committed to the deplastification of our world, Tracy is a Committee member at Women in Cleantech and Sustainability, and sits on the Advisory Board of the Global Workplace Association.

Domingo Jiménez

Chief Technology Officer

More info

A former Apple engineer, Domingo has extensive experience working in the tech industry on various engineering roles. In recent years, he has turned his focus to how technology and engineering can deliver solutions to achieve environmental and social sustainability goals.

Malcolm Hobbs

Director of Development

More info

A former Vice President or Marketing at Apple, and at Oracle, Malcolm has decades of experience working with Silicon Valley startups, scaleups and large companies. In recent years, he has turned his focus to bringing innovative, sustainability-driven solutions to market.

Fernanda Piedra

Compliance and Processes

More info

Fernanda is a professional specializing in implementing compliance systems and processes globally. She has experience across sectors, including banking, asset management, family offices, and non-profits. Fernanda’s commitment to conservation reflects her dedication to driving sustainable business practices.

Dani Schuller

Communications

More info

Dani is an ALM candidate for Sustainability and Climate Impacts at Harvard University, where she also holds a Corporate Sustainability and Innovation Certificate. Passionate about zero waste, she has pivoted from a rewarding career as a sign language interpreter to focus on the circular and regenerative economy. Dani creates art from upcycled materials in her free time to educate her community about waste culture.

SUPPORTING TEAM

Molly
Moore

Co-founder

Sylvia
Wen

Board Member

Itziar
Castello

Advisor

Michael
Besançon

Advisor

Ahmed
Rahim

Advisor

DEPLASTIFY

YOUR BUSINESS

GET STARTED TODAY!